Social Media Specialist

Job Description

Social Media Specialist at Project Growth

Project Growth’s client, a leader in the hospitality industry, dedicated to promoting sustainable practices and delivering exceptional guest experiences. They are seeking a creative and forward-thinking Social Media Specialist with experience in the hospitality sector, who can effectively integrate sustainable messaging across various media platforms.

Job Description:

The Social Media Specialist will be responsible for crafting engaging content across multiple platforms, including email, web, editorial, digital media, and social media. They will serve as a brand champion, ensuring all content aligns with the company’s values and effectively promotes its product portfolio and value proposition.

Key Responsibilities:

• Serve as a brand champion, ensuring consistent messaging across all communication touchpoints.
• Develop and manage a multimedia content strategy for Legacy Vacation Resort (LVR) that spans web/eCommerce, social media, digital media, reputation management, extranets, email marketing, and Google Business.
• Create and maintain the LVR social media content calendar, manage content publishing, and report on social media performance.
• Collaborate with the Marketing Team to plan and execute creative strategies that promote the product portfolio, company culture, and sustainability values.
• Ensure all creative content aligns with the company’s brand and revenue goals.
• Provide and update website copy content as needed, adhering to website guidelines and best practices.
• Develop digital and blog copy to support the company’s SEO capabilities.
• Assist in updating product content across all channels, including PMS, extranets, websites, and community partners.
• Craft internal documents, newsletters, training materials, and standard operating procedures (SOPs) as necessary.
• Explore and manage partnerships with other companies to enhance social engagement.
• Develop content for B Corp partnership initiatives and manage an asset library.

Creative Content Responsibilities:

• Create video designs and edits, including lifestyle content, infographics, graphics, and text overlays.
• Design and resize image graphics with text overlays.
• General graphic design for various needs.
• Design email templates, print collateral, and signage.

Required Skillsets:

• Active Listening: Ability to attentively understand and respond to comments and questions.
• Communication: Strong written and verbal communication skills.
• Customer-Centric: Focus on meeting partner needs while enhancing guest experiences.
• Detail-Oriented: Attention to detail in all aspects of work.
• Entrepreneurial Spirit: Business-oriented, proactive, and goal-driven.
• Interpersonal: Ability to interact positively with a diverse range of individuals.
• Negotiation: Proven skills in selling and negotiating, including prospecting.
• Patience: Ability to remain calm under stress and avoid impulsive decisions.
• Problem Solving: Proactive approach to identifying and resolving work-related issues.
• Team Building: Ability to inspire and collaborate with others toward common goals.
• Time Management: Effective time management skills to meet deadlines.

Preferred Qualifications:

• Education: Bachelor’s degree (preferred).
• Experience: At least two years of creative writing experience in the travel/hospitality industry. Knowledge of B Corporations and experience integrating sustainable messaging across multiple mediums is preferred.
• Design Skills:
  • Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) and Google Suite (Sheets, Docs, Slides).
  • Experience with project management software like Monday.com.
  • Knowledge of HTML and WordPress.
  • Experience with Adobe Creative Cloud programs, including Photoshop, Illustrator, InDesign, and Acrobat.