Marketing Manager

Marketing Manager at International Breweries Plc

The primary objective of this role is to guide sales teams in providing market-driven, differentiated services that enhance sustainable competitiveness within specific segments, ultimately driving volume growth, market share expansion, and increased competitiveness.

Key Responsibilities:

• Develop winning brand strategies and plans based on deep consumer insights
• Lead the execution of brand plans to drive growth
• Influence stakeholders at various levels and maintain collaborative cross-functional relationships across the Zone
• Support innovation capability building and manage budgets
• Identify innovative ideas and opportunities using the Front-end innovation process
• Develop and sustain a balanced short- to long-term innovation pipeline for the brand
• Create compelling brand positioning, purpose, and marketing mix

Minimum Requirements:

• Bachelor’s Degree or Higher National Diploma in Sales and Marketing or a related field
• Post Graduate Degree in Business or Marketing preferred
• 8-10 years of relevant experience in Brand Management, Consumer Insights, and/or Marketing Strategy, preferably in Consumer Goods

Key Attributes and Competencies:

• Established leadership ability at the mid/senior level
• Proven ability to manage projects and multidisciplinary teams
• Passionate self-starter, action-oriented, and results-driven
• Excellent written and verbal communication skills
• Understanding of the Igbo language is an added advantage
• Proven track record of launching innovative initiatives
• Strong influencing and consulting skills
• Ability to manage complex situations under pressure

Application Deadline:

25th October, 2024

See Also: Email Marketing Manager at Reliance Health