Digital Marketing Manager at PZ Cussons Nigeria Plc

Job Description

Company Overview

PZ Cussons is an international consumer goods company dedicated to the well-being of people, families, and communities worldwide. We build trusted and loved brands with a clear strategy to return to sustainable, profitable revenue growth, focusing on Hygiene, Baby, and Beauty categories within priority markets.

Job Title

Digital Marketing Manager

Job ID

JR002082

Location

Ilupeju, Lagos

Job Summary

The Digital Marketing Manager will execute digital strategies, measure their success, and ensure effective communication of brand vision and campaign messages via online channels, including social media and email.

Key Responsibilities

• Execute digital marketing strategies and measure campaign effectiveness
• Collaborate with Heads of Digital, Commercial, and Brand Development to align digital activation with regional and group strategies
• Analyze local digital landscape and identify digital communication opportunities
• Interpret marketing data (customer data, online performance, web analytics) to optimize digital experience
• Measure and report on performance against KPIs
• Stay updated on industry best practices, digital trends, and emerging technologies
• Translate data and insights into actionable digital initiatives, including Search, eCRM, social media, and onsite marketing
• Work closely with the Head of Digital Marketing and Solutions teams to coordinate local and group initiatives
• Support user testing and approval of digital solutions
• Manage end-to-end delivery of digital initiatives
• Advocate digital marketing across the business
• Support commercial teams in improving digital marketing knowledge
• Manage Coolworld website, product attributes, and campaigns to boost online brand awareness
• Plan and analyze promotions for Coolworld Clicks and bricks channels
• Work with Retail and Brand teams to develop digital content
• Convert brand strategy into impactful digital consumer experiences

Qualifications and Experience

• Bachelor’s Degree, preferably in a commercial field
• 3-4 years of relevant digital marketing experience
• Professional marketing qualification is desirable
• Proficient with MS Office Suite and social media platforms

Key Skills and Capabilities

• Strong digital marketing expertise
• Developed consumer insight and communication skills
• Proven ability as a consumer and brand champion