Area Sales Manager (ASM), South-South Region at Airtel Nigeria

Job Description

Area Sales Manager (ASM), South-South Region

Company: Airtel Nigeria (Airtel Networks Limited)
Location: Nigeria
Job Type: Full-time
Job Identification: 453

About Airtel Nigeria:

Airtel Nigeria is a leading telecommunications service provider, headquartered in Lagos. Ranked among the top four mobile service providers in Nigeria, Airtel serves a customer base of over 39.8 million, offering 2G, 3G, and 4G wireless services, mobile commerce, and enterprise solutions.

Job Description:

The Area Sales Manager (ASM) is responsible for maximizing revenue and subscriber acquisition in the assigned South-South territory. The role focuses on strengthening channel effectiveness, ensuring adequate recharge availability, and executing sales, distribution, and marketing strategies.

Key Responsibilities:

• Recharge Sales:
  • Achieve recharge sales targets within assigned state or area.
  • Ensure adequate availability of all recharge denominations at sub-channel partners and retail points.
  • Supervise channel partners to maintain stock availability and distribution efficiency.
• Subscriber Growth and Activation:
  • Drive initiatives to achieve Share of Gross Additions (SOGA) and Share of Net Additions (SONA).
  • Eliminate KYC inactivity and ensure activation of quality gross adds.
  • Manage direct activation teams and monitor channel partner activations.
• Revenue Growth:
  • Implement customer-driven activities such as product launches and local marketing events.
  • Drive voice and data revenue performance through strategic activities.
• Channel Branding and Visibility:
  • Ensure proper branding and outlet visibility in line with Airtel’s “Look of Success.”
  • Manage POS stock effectively to minimize wastage or obsolescence.
• Distribution Infrastructure:
  • Recruit Retail Sales Officers (RSOs) and Smart Sales Officers (SSOs) based on distribution models.
  • Maintain required ratios (RSO:SSO and KYC kit deployment) and upgrade retailers to one-stop-shop outlets.
• Network and BTS Management:
  • Eliminate Cell-Level Shrinkage (CLS).
  • Plan and implement distribution readiness for new site launches.
• Competition Intelligence:
  • Monitor and report competitor activities within the territory.
  • Implement counter-initiatives to protect market share.

Key Performance Dimensions:

• Share of Gross Additions (SOGA) and Share of Net Additions (SONA)
• Channel Satisfaction Score
• Decrement rates
• Active Sub Channel Partners
• Active Retail Sales Officers (RSOs) and Smart Sales Officers (SSOs)

Qualifications:

• Education:
  • Bachelor’s Degree in Social Sciences, Marketing, Business Management, Engineering, or Computer Science.
  • MBA or Master’s degree in Business Administration is an advantage.
  • Project management certification is an added benefit.
• Experience:
  • Minimum 3 years of commercial or business management experience.
  • 1–2 years of experience in Airtel products preferred.
  • Proven team leadership and sales knowledge.
• Skills:
  • Strong interpersonal, communication, and customer orientation skills.
  • Excellent problem-solving, presentation, and organizational abilities.
  • Strong attention to detail and confidentiality.
  • Creative, self-motivated, and result-driven approach.
  • Sound understanding of sales systems and processes.

See Also: Sales Manager