Brand Manager

Brand Manager at PZ Cussons

PZ Cussons is a global leader in consumer products, recognized for innovative brands that enhance everyday lives. With over 130 years of expertise, we operate internationally in key developed and emerging markets that offer significant growth opportunities. Our strong supply chain and distribution networks ensure we meet the needs of our global consumers.

Position: Brand Manager – Home Care
Location: Lagos
Reports to: Category Lead, Home Care

Job Purpose:

Leverage in-depth knowledge of African consumers, customers, and the competitive landscape to develop and implement brand strategies that align with group objectives.

Key Relationships:

• Regional Marketing Team
• Brand Development & Activation Team
• Cross-functional Teams (Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital)
• Advertising Agencies & Service Providers

Key Accountabilities:

• Develop and execute brand strategies to grow market share, volume, value, and profitability.
• Support budgeted brand profitability by sustaining brand performance through effective strategies.
• Monitor and report on brand performance using key metrics (NNS, GM, MC) and consumer KPIs (awareness, trial, attribute rating, etc.).
• Identify and exploit new growth opportunities for the brand.
• Lead the NPD process, ensuring successful management and delivery.
• Gather consumer insights and research findings to inform brand strategy.
• Define product pricing policies within the brand portfolio.
• Develop regional communication materials aligned with brand strategy and support CBU brand plans.
• Participate in company-wide initiatives such as margin improvement.
• Identify resources needed to support brand growth.

Job Context & Special Features:

• In-country and regional travel may be required.
• International travel may be necessary.
• Flexibility to work on weekends when required.

Qualifications, Experience & Competencies:

• Bachelor’s Degree
• 5-7 years of proven experience in Brand Management
• Professional qualification in Marketing is essential
• Proficiency in MS Office Suite and other IT tools

Capabilities & Technical Skills:

• Consumer Champion: Insight generation, Communication, Digital
• Brand Champion: Brand propositions, Strategy
• Profit and Growth Champion: Commercial delivery, Route to Market (RTM)
• Innovation Champion: Innovation, NPD, PLM
• Business Leader: Personal leadership, Drive, Talent development

Application Deadline: 11th October 2024.

See Also: Brand Manager at Philips Outsurcing Limited