Social Media Manager / Content Creator

Job Description

Social Media Manager / Content Creator

Company: KAAF Specialist Hospital
Location: Yaba, Lagos
Employment Type: Contract

Job Summary

KAAF Specialist Hospital is seeking a creative and strategic Social Media Manager / Content Creator to strengthen its digital presence and engage meaningfully with its patient community.

The ideal candidate will be responsible for creating engaging healthcare content, managing the hospital's social media platforms, and ensuring that all digital communication reflects the hospital's values while complying with relevant healthcare regulations.

Key Responsibilities

• Develop and execute social media strategies across platforms including Facebook, Instagram, X (Twitter), and LinkedIn.
• Create engaging and informative patient-education content.
• Develop multimedia content and digital campaigns to increase awareness and audience engagement.
• Manage daily social media posting, scheduling, and community engagement.
• Ensure all digital communications comply with healthcare regulations and hospital standards.
• Monitor social media performance and analyze key metrics to improve content reach and engagement.
• Collaborate with medical professionals to transform complex medical information into clear and accessible content.
• Maintain a consistent and professional brand voice across all digital platforms.
• Monitor online conversations about the hospital and respond to comments and inquiries professionally.
• Stay informed about emerging social media trends, content formats, and digital platforms.
• Support other digital marketing and content-related projects as assigned.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Communications, Public Relations, Digital Marketing, or a related discipline.
• 1–2 years of relevant experience in social media management, content creation, digital marketing, or a related field.
• Strong knowledge of major social media platforms and digital content trends.
• Excellent written and verbal communication skills.
• Strong content creation and storytelling abilities.
• Ability to create engaging multimedia content.
• Good understanding of social media analytics and performance metrics.
• Strong organizational and time-management skills.
• Ability to handle sensitive healthcare information with professionalism and discretion.
• A portfolio demonstrating previous social media or content creation work is required.