Media & Advertising Analyst

Job Description

Company Overview

SAGLEV is a forward-thinking company established to distribute, assemble, and manufacture (SKD/CKD/CB) vehicles across emerging markets. With a mission to make electric vehicles affordable and competitive against low-cost second-hand vehicles, SAGLEV also provides flexible financing options, driving accessibility and sustainability in mobility.

Job Title

Media & Advertising Analyst

Location

Victoria Island, Lagos

Employment Type

Full-time

About the Role

The Media & Advertising Analyst will play a pivotal role in transforming raw data into actionable insights that fuel brand growth and campaign success.

Key Responsibilities

• Monitor and evaluate media performance across digital, print, broadcast, and social platforms.
• Analyze advertising metrics (CTR, CPM, ROI, etc.) to measure campaign effectiveness.
• Create multimedia content including graphics and short-form videos (basic editing required).
• Manage website content updates and oversee the company's online presence.
• Track media trends and digital conversations to identify engagement opportunities.
• Build and maintain relationships with media houses, influencers, and advertising partners.
• Provide regular reports and insights on campaign performance with recommendations.
• Collaborate with customer service and business development teams to align strategies.
• Support advertising initiatives with strategic storytelling and creative planning.
• Drive excellent customer engagement through online interactions and content delivery.

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Communications, Statistics, or related field.
• Minimum of 3 years’ experience in media analysis, advertising, or marketing analytics.
• Proficiency in Google Analytics, Meta Ads Manager, Excel, and data visualization tools.
• Strong analytical and critical thinking abilities.
• Excellent communication, reporting, and presentation skills.
• Familiarity with media planning and buying processes is an advantage.
• Proven experience liaising with media houses and agencies.
• Customer-oriented mindset with the ability to connect with diverse audiences.
• Basic design and video editing skills (Canva, Adobe Premiere, CapCut, or similar tools).