Content Marketing Strategist

Content Marketing Strategist at the Milk Booster

The Milk Booster is Nigeria’s leading breastfeeding company, dedicated to supporting nursing mothers with healthy lactation treats to increase breastmilk supply. Committed to helping mothers overcome low milk supply challenges, The Milk Booster promotes healthier families and successful breastfeeding experiences.

Responsibilities

• Content Strategy Development: Craft a content marketing strategy targeting expectant and nursing mothers, aligned with the company’s mission and lactation products.
• Content Creation: Produce high-quality, engaging content, including blog posts, social media, newsletters, videos, and podcasts, that resonates with the audience’s needs and interests.
• Audience Connection: Leverage personal experience with childbirth and lactation to create empathetic and authentic content.
• Research: Stay updated on industry trends, best practices, and scientific research related to lactation and parenting.
• Collaboration: Work with Product Development, Marketing, Sales, and Customer Service teams for cohesive messaging.
• Performance Analysis: Use analytics to assess content effectiveness and refine strategies.
• Influencer Partnerships: Collaborate with influencers and thought leaders in motherhood and lactation to broaden reach.
• Social Media Campaigns: Execute campaigns promoting products, education, and community engagement.
• Email Marketing: Design and implement campaigns to nurture leads, drive conversions, and enhance loyalty.
• Educational Resources: Develop materials (e.g., webinars, eBooks, whitepapers) to position the company as a lactation authority.

Requirements

• Personal experience with childbirth and lactation.
• 3+ years of content marketing experience.
• In-depth understanding of lactation, motherhood, and parenting topics.
• Strong critical thinking, creativity, and problem-solving abilities.
• Excellent communication, writing, and project management skills.
• Capability to work both independently and collaboratively.
• Analytical skills with a focus on content performance.
• Proficiency in content management systems, social media, and email marketing tools.
• Passion for empowering expectant and nursing mothers.

Application Closing Date

Not Specified

How to Apply

Interested and qualified candidates should send their application, portfolio, and CV to [email protected] using the job title as the email subject.

See Also: Content Coordinator at Green Remedies Intl