Digital Marketer

About Sigma Consulting Group

Sigma Consulting Group – Sigma is a leading strategic talent and business advisory firm specialized in driving enterprise transformation outcomes across recruitment architecture, cultural integration, capability building, and operational enhancement. For over a decade, Sigma consultants have combined analytical prowess with transformational outcomes creating breakthrough growth for organizations globally. Our team leverages integrated technologies and proprietary HR datasets providing organizations access to the business intelligence foundations, operational bandwidth and specialized skills required activating resilient, sustained ascent.

It begins by intimately understanding unique imperatives and aspirations. Aligned capability enhancement, possibility revelation and executable planning follows. We embed until ambitions become reality through the tailored recruiting, change adoption, system optimization, and execution discipline the specific situation requires. Rather than reactive solutions, Sigma delivers proactive, preemptory elevation of client potential – building the organizational foundation onto which resilient workforces confidently innovate and expand regardless of complexity or uncertainty.

Job Overview

• The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services.
• The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities

• Develop marketing strategies that align with the organization’s business goals  Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field
• 2+ years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills.

Salary Range

• Basic monthly salary (salary is negotiable)
• Other Benefits HMO, Pension, Leave, e.t.c.