Email Marketing Manager

Job Description

Email Marketing Manager at Reliance Health

This job opportunity for an Email Marketing Manager at Reliance Health in Lagos offers a chance to work in a dynamic healthcare technology company.

Job Responsibilities:

• Strategy Development: Plan, implement, and enhance email marketing strategies.
• Database Management: Grow and segment the email database for focused campaigns.
• Campaign Design: Develop and execute email marketing campaigns in line with company goals.
• Content Creation: Write and proofread engaging and grammatically correct newsletters.
• Mobile Optimization: Ensure email templates are mobile-friendly and visually optimized.
• Advanced Features: Enrich templates with graphics, personalization, and other interactive elements.
• Cross-functional Collaboration: Coordinate with various teams to maintain consistent messaging.
• Performance Analysis: Track, analyze, and report campaign effectiveness, focusing on revenue generation.

Requirements:

• A BSc or master’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in email or digital marketing.
• Strong project management and copywriting capabilities.
• Proficiency in email marketing tools, HTML, and CMS.
• Experience with marketing automation technologies (HubSpot, Mailchimp).
• A solid understanding of SEO/SEM and Google Analytics.

Benefits:

• Remote work flexibility in a fantastic environment.
• Premium health insurance package.
• A collaborative and inclusive culture.
• Professional growth through mentoring and development programs.
• Unlimited leave days to recharge as needed.
• Learning & development allowance to enhance skills.

This role would suit a creative, analytical marketer experienced in digital campaigns and eager to work in an innovative healthcare tech company.

See Also: Head of Marketing and Branding at Kredete Limited