Marketing & Communications Intern

Marketing & Communications Intern at British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections, and engendering trust. We work with over 100 countries in the fields of arts and culture, English language, education, and civil society. Each year, we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Contract Duration: 1 year

Job Summary:

Cultural Engagement is made up of three pillars: Arts, Education, and English Programmes. These programme areas are implemented across several countries in Sub-Saharan Africa, with Nigeria being one of the key markets. We are recruiting highly motivated interns for our Lagos office for an opportunity to contribute to the mission and work of the British Council in Cultural Engagement in Nigeria. As an intern, you are encouraged to bring new perspectives and innovative ideas to our work while improving your skills in a diverse and highly stimulating environment.

Duties and Responsibilities:

Under the overall guidance of the respective Regional Senior Marketing Managers, you will support social media management and content generation for Arts, Education, and English Programmes in Nigeria. Duties will include:

• Monitoring, uploading content, and managing basic enquiries across social media platforms.
• Developing creative & engaging social media and content strategies.
• Developing tools and methods for collecting data, such as surveys, opinion polls, or questionnaires.
• Providing support with the planning and hosting of marketing events.
• Collecting and analysing data to identify consumer trends.
• Researching emerging marketing strategies, evaluating consumer opinions, and proposing actionable adjustments to current strategies accordingly.
• Working with the Marketing Manager for the planning and promotion of content.
• Supporting campaign management and optimisation across multiple channels.
• Assisting with email management and optimisation.
• Recommending improvements to increase performance on the British Council Nigeria website.
• Any other task as reasonably requested by the Marketing Manager or a senior member of the marketing team.

Learning and Development Opportunities for the Intern:

• General understanding of the work and mission of the British Council and how it contributes to the development of Nigeria.
• Insight and hands-on experience in planning and implementing digital campaigns for Arts, Education, and English Programmes.
• Gaining useful office experience and the opportunity to contribute to marketing campaigns.
• Mentorship and Coaching.

Profile of the Intern:

Essential:

• Maximum of 3 years post-NYSC in any field of study.
• Be a recent graduate (graduated within the last 4 years) with excellent organisational skills and the ability to multitask.
• Self-motivated with a strong desire to learn along with a professional drive.
• Interest in different marketing techniques in digital media and social media marketing.
• Experience with content creation is a plus, even if not professionally.
• Familiarity with social media strategies and platforms.
• Strong written and oral communication skills in English.
• Computer literate with a high degree of proficiency in the use of Microsoft Office Suite.

Desirable:

• Knowledge of social media trends and social networking tools.
• Experience creating web content, such as blogging or video blogging, would be an added advantage.

Management and Support for the Role: The intern will report to the Regional Marketing Officer, CE Marketing. S/he will be expected to work closely with other members of the Cultural Engagement Marketing team.