Marketing Executive at Dana Group

Job Description

Company Overview:

Dana Group is a major Nigerian conglomerate with a diverse portfolio spanning manufacturing, aviation, automotive, and pharmaceuticals. Known for its contribution to Nigeria’s industrialization, Dana Group has consistently expanded into various sectors and remains a key player in the country’s economic development.

Job Title

Marketing Executive

Job Location

Victoria Island, Lagos

Salary

₦150,000 – ₦200,000 per month

Job Summary

We are seeking a highly motivated and creative Marketing Executive to join our organization. The successful candidate will be responsible for developing, implementing, and managing marketing strategies and campaigns to promote our products and services. This role demands a strong grasp of market trends, consumer behavior, and competitor analysis.

Key Responsibilities

Marketing Strategy and Planning

• Develop and improve existing marketing strategies to maximize company profit
• Conduct market research to assess trends, brand awareness, and competitive activity
• Collaborate with cross-functional teams to support business objectives

Event Management and Activation

• Support and coordinate marketing events and activation campaigns
• Oversee promotional events, exhibitions, and communication efforts to boost visibility

Advertising and Media

• Monitor TV, radio, social media, and other advertisements to ensure consistent branding
• Supervise the creation of content across all marketing platforms

Marketing Assets and Materials

• Ensure availability and maintenance of marketing materials such as gift items, display stands, branded wear, and POS items

Vendor Relationship Management

• Conduct competitive market analysis to inform strategic decisions
• Maintain effective relationships with vendors and industry professionals

Data Management and Advertising Initiatives

• Manage data and advertising efforts to improve campaign performance
• Analyze user engagement and marketing effectiveness

Record Keeping and Financial Management

• Maintain accurate records of marketing expenditures
• Ensure timely reconciliation and payment of marketing bills

Content Creation and Publication

• Supervise creation and distribution of marketing content
• Ensure consistent tone and messaging across all media

Requirements

• BSc / BA / HND in Marketing, Business Administration, or related field
• Proven experience as a Marketing Executive or similar role

Skills

• Strong understanding of market research, data analysis, and statistical tools
• Excellent knowledge of marketing principles and strategy
• Proficiency in MS Office and marketing software (e.g., CRM)
• Familiarity with social media and web analytics tools (e.g., WebTrends)
• Exceptional communication and interpersonal skills
• Goal-oriented with excellent organizational abilities
• Creative and commercially aware

Benefits

• Competitive salary package
• Opportunities for professional growth
• Collaborative and innovative work environment