Agency Manager

Job Description

In this position, you will be responsible for developing and executing a full-funnel marketing strategy. You’ll oversee brand messaging, content, digital campaigns, partnerships, and customer engagement, working closely with leadership and other departments to drive growth.

This is a hands-on role ideal for someone who is both creative and analytical, and who can bring structure, energy, and strategy to a small but passionate team.

Key Responsibilities

• Marketing Strategy & Planning

  • Develop and implement short- and long-term marketing strategies to increase brand awareness, customer acquisition, and retention

  • Analyze market trends, customer insights, and competitor activity to guide direction

• • Oversee social campaigns, and email marketing

  • Oversee website content, landing pages, and conversion optimization

  • Monitor analytics and KPIs to refine campaigns and improve ROI

• Team Supervision:

  • Oversee junior staff and interns (ticketing officers, travel consultants)

  • Provide training, guidance, and support to ensure excellent performance

  • Develop compelling content for blogs, social media, email newsletters, and marketing collateral

  • Maintain consistent brand messaging and voice across all channels

  • Manage creative resources (designers, writers, or agencies as needed)

• Partnerships & Promotions

  • Identify and manage corporate and affiliate partnerships

  • Plan and execute promotions and seasonal campaigns

• Offline & Event Marketing

  • Coordinate participation in trade shows, travel fairs, or local events

  • Create brochures, flyers, and in-store marketing materials as needed

  • Salary plus bonus is the remuneration package