Social Media Manager

Social Media Manager at Bottleking Limited

Bottleking Limited – Welcome to Bottleking Limited, the Minister of Enjoyment, located at 27 Castle Rock Ave, Lekki Peninsula II, Lekki 105102, Lagos. We specialize in offering an exquisite selection of exotic wines and premium drinks. Our dedication to quality and customer satisfaction has made us a trusted name in the beverage industry. At Bottleking, we believe in celebrating life’s moments with the finest drinks from around the world. Join us and experience the true taste of luxury.

Lekki, Lagos (Remote)

Key Responsibilities

Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with Bottleking’s marketing goals.
• Research and stay updated on industry trends and competitor activities to inform strategy adjustments.

Content Creation:

• Plan, create, and schedule engaging and original content, including graphics, photos, videos, and written posts, across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Collaborate with the creative team to produce content that reflects Bottleking’s brand voice and values.

Community Management:

• Respond promptly to comments, messages, and inquiries, fostering positive interactions with followers.
• Monitor brand mentions and engage with user-generated content to enhance brand visibility.

Analytics and Reporting:

• Track key performance indicators (KPIs), such as engagement rate, follower growth, reach, and conversion rates, to assess the effectiveness of campaigns.
• Prepare detailed weekly and monthly performance reports with insights and actionable recommendations.

Campaign Management:

• Plan and execute social media campaigns, including product launches, promotions, and partnerships.
• Manage paid advertising on platforms to maximize ROI and reach target audiences.

Audience Growth:

• Identify opportunities to grow Bottleking’s online audience through collaborations, partnerships, and creative initiatives.
• Engage with relevant influencers and brands to expand our reach.

Crisis Management:

• Handle sensitive or negative feedback with professionalism, ensuring Bottleking’s reputation is upheld.
• Develop crisis communication plans for unforeseen situations.

Trendspotting and Innovation:

• Stay on top of social media trends, tools, and algorithm updates to ensure Bottleking remains ahead of the curve.
• Introduce creative ideas for new content formats and audience engagement.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field.
• Proven experience (3+ years) as a Social Media Manager or similar role.
• Strong writing, editing, and communication skills.
• Proficiency in social media platforms (Instagram, Twitter, TikTok, Facebook, LinkedIn) and scheduling tools (e.g., Hootsuite, Buffer).
• Experience with analytics tools (Google Analytics, Meta Insights) and running paid campaigns.
• Creative mindset with strong visual storytelling abilities.
• Ability to work under pressure, manage multiple projects, and meet deadlines.
• Photography and basic video editing skills are a plus.

Salary

₦120,000 – ₦150,000 monthly

Application Closing Date

18th February, 2025

How to Apply

Interested and qualified candidates should attach their Resume.

See Also: Social Media Manager Intern at Best Technologies