Social Media Manager

Social Media Manager at Busha (Remote)

Busha is a leading digital asset platform in Africa on a mission to onboard millions into the crypto economy. We are dedicated to enhancing user experiences as they navigate the blockchain-enabled future of finance.

Overview:

Join Busha as a Social Media Manager and leverage your creativity and digital expertise to elevate our online presence and brand perception. In this role, you will develop and implement innovative strategies focused on brand building and engagement, ensuring our social media channels drive measurable results.

Key Responsibilities:

• Social Media Strategy Planning:
  • Develop and implement a comprehensive social media strategy to boost brand awareness and engagement.
  • Set specific objectives, KPIs, and metrics to track performance across all platforms.
  • Research audience preferences to optimize content and strategy.
  • Manage a social media calendar aligned with marketing campaigns.
• Content Creation and Curation:
  • Create, curate, and manage engaging content tailored for various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Collaborate with internal creative teams to ensure content aligns with brand voice and goals.
  • Maintain a content posting schedule to ensure consistency and quality.
• Community Management:
  • Engage with followers and respond to comments and messages promptly.
  • Build relationships with influencers and followers to enhance brand loyalty.
  • Monitor brand reputation through social listening to address potential issues.
• Paid Social Media Campaigns:
  • Plan and optimize paid social media campaigns for brand awareness and lead generation.
  • Collaborate with the paid media team on audience segmentation and ad creatives.
  • Track and report on campaign performance to maximize ROI.
• Analytics and Reporting:
  • Monitor and analyze key metrics for both organic and paid efforts.
  • Use insights to refine strategies and improve overall performance.
  • Conduct competitor and market analysis to identify growth opportunities.
• Collaboration and Cross-Functional Coordination:
  • Work closely with brand marketing, PR, product, and customer service teams to ensure cohesive messaging.
  • Share social media insights across departments for broader initiatives.

Requirements:

• 3-5 years of experience in social media management or digital marketing.
• Strong understanding of major social media platforms and their best practices.
• Experience with social media management and analytics tools.
• Knowledge of paid social media advertising.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple campaigns.
• Ability to interpret data and analytics for content and strategy decisions.

Key Competencies:

• Creativity: Ability to generate innovative content ideas.
• Analytical Thinking: Proficiency in analyzing metrics for strategy adjustment.
• Communication: Strong interpersonal skills for collaboration and audience engagement.
• Project Management: Skilled in managing multiple projects and deadlines.
• Adaptability: Stay current with social media trends and platform updates.

Nice to Have:

• A degree in Marketing, Communications, or related field.
• Passion for the Busha mission and the cryptocurrency sector.
• Experience in community management and influencer outreach.
• Prior experience in the cryptocurrency industry is a plus.

What We Offer:

• Progressive remote work policy
• Competitive salary
• Learning and development plan
• Health insurance & pension
• Work tools and gadgets
• A collaborative and inclusive culture

See Also: Social Media Manager at FootballBias