Social Media Manager/Graphics Designer

Social Media Manager/Graphics Designer at Amani Advisory Limited

Amani Advisory Limited is looking for a skilled Social Media Manager/Graphics Designer to join their team. The successful candidate will be responsible for developing and implementing social media strategies to enhance the company’s online presence, increase brand awareness, and drive engagement.

Responsibilities:

• Strategy Development:

  • Develop comprehensive social media strategies aligned with the organization’s goals, target audience, and brand identity.
  • Define key performance indicators (KPIs) and benchmarks to measure the effectiveness of social media campaigns.

• Social Media Management:

  • Maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and customer interactions.
  • Use insights from analytics to inform future social media strategy and content optimization efforts.

• Content Creation:

  • Create engaging and visually appealing content for social media platforms, including posts, images, videos, infographics, and stories.
  • Ensure all content/graphics align with brand guidelines, tone of voice, and messaging objectives.

• Campaign Management:

  • Monitor ad performance and adjust targeting and budget allocation to optimize campaign ROI.
  • Initiate and participate in conversations relevant to the brand, industry, and trending topics.

• Training & Support:

  • Provide social media training and support to internal stakeholders, including employees and executives, as needed.

• Analytics & Reporting:

  • Monitor and analyze social media performance metrics, including reach, engagement, follower growth, and conversion rates.
  • Prepare regular reports and dashboards to track key metrics, evaluate campaign effectiveness, and identify areas for improvement.

• Community Management:

  • Moderate user-generated content and ensure compliance with community guidelines and platform policies.

Job Requirements:

• Educational Background:

  • BSc in Marketing, Communications, Graphics Design, or a related field.

• Experience:

  • 3-5 years’ experience in social media management, preferably in a corporate or agency setting.
  • Demonstrated proficiency in managing social media platforms and tools, including scheduling, publishing, and analytics platforms.

• Skills:

  • Sound verbal and written communication skills.
  • Detail-oriented with strong analytical and problem-solving skills.
  • Self-motivated with good organizational skills.
  • Interpersonal and relationship management skills.
  • A strong understanding of social media management tools, algorithms, trends, and best practices.
  • Proficiency in graphic design and video editing tools.
  • Familiarity with social media advertising platforms and campaign management tools.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

To Apply:

Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.