Digital Marketing Officer

Digital Marketing Officer at Elizade Nigeria Limited

At Elizade Nigeria Limited, we function as a cohesive team, leading the way into the future of mobility while enriching lives across the nation. Our primary focus is on the safest and most responsible means of moving people, all while building a sustainable organization that continually generates value. We are dedicated to quality, ongoing innovation, and ensuring customer satisfaction, aiming not just to meet but surpass expectations, all the while striving for the reward of a smile.

Primary Objective

• To create marketing campaigns tailored for digital and online platforms such as websites, apps, and social media.
• Responsibilities include developing online market research surveys, gathering feedback from customers through focus groups, and collaborating with graphic and web designers for advertising initiatives.

Key Responsibilities

• Devise and execute comprehensive digital marketing strategies, encompassing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Implement and optimize user funnels, tracking conversion points effectively.
• Collaborate with agencies and vendor partners while evaluating emerging technologies and providing guidance for their appropriate adoption.
• Create channels for promoting company products through suitable social media platforms. Construct and sustain the organization’s social media presence.
• Assess and report the performance of all digital marketing campaigns against predetermined goals (ROI and KPIs).
• Identify trends and insights, optimizing spending and performance based on acquired insights. Brainstorm and implement innovative growth strategies.
• Execute experiments and conversion tests, analyzing the outcomes.
• Work with internal teams to generate and refine landing pages while enhancing the user experience.
• Leverage strong analytical skills to evaluate the overall customer experience across various channels and touchpoints.

Ideal Candidate Profile

• Possession of a relevant academic qualification in a related field; candidates should hold a Bachelor’s Degree in relevant disciplines.
• Experience in setting up and refining PPC campaigns (Google Adwords & Meta campaigns). Strong analytical capabilities and a penchant for data-driven decision-making.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement. Minimum of 5 years of substantiated work experience in the field of digital marketing.
• Demonstrated expertise in overseeing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Highly creative with a track record of identifying target audiences and devising engaging and motivating digital campaigns.
• Proficiency in optimizing landing pages and user funnels, along with experience in conducting A/B and multivariate experiments.
• Solid proficiency in website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends.

Desired Qualities

• Relevant expertise in SEO/SEM.
• Proficiency in graphic design and video marketing tools.
• Excellent communication and presentation skills.

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