Industrial Marketing Officer

About Amo Farm Sieberer Hatchery Limited

Amo Farm Sieberer Hatchery Limited has a Vision to be the market leader in the Day Old Chicks market; through exceptional quality products and services that will guarantee profitable poultry farming. The Company produces high-quality Day-Old Chicks and Point of Cage Pullets. Over the years, we have remained focused on our main objective to produce high quality chicks, in a highly hygienic environment leveraging innovative solutions grounded in Research and Development.

Job Purpose

• Assist the marketing consultant in the day-to-day running of the Industrial Marketing Department
• Assist in developing an integrated communications strategy for the company incorporating PR, Marketing, and Online.
• Implement communications plans to increase brand awareness and recognition for the organization’s industrial products.
• Assist in overseeing the annual communications budget and ensuring its use is fully maximized

Roles and Responsibilities

• Coordinate and participate in promotional activities like focal group meetings, trade shows, and working with developers, advertisers, and production managers to market products and services.
• Develop relationships with key media to secure and grow media coverage both online and offline.
• Work with the team on the Noiler marketing campaign project and provide guidance where necessary.
• Work with the Pharmaceutical companies within the group in the product design of labels, packaging materials, and promotion of all products.
• Identify new products and assist with the marketing plans for product introduction and launching into the market.
• Assist in formulating, directing, and coordinating marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Work with the social media officer to promote all industrial products through our social media handle
• Work with the Graphic Officer in creating content for all industrial products for publication.
• Market survey for competitors’ product pricing.
• Monitor new product introductions for competition.
• Monitor press stories relating to the company and its brand and maximise opportunities for positive PR and play down any negative PR.
• Collate and analyze current communications and messages from the competition and ensure consistency in analyzing its contents.
• Develop and lead the company’s internal communication strategy across the Nigerian market.
• Communicate brand to internal customers and stakeholders.

Required Skills and Competencies

• Ability to manage multiple responsibilities to completion with tight timelines
• Business planning and analysis
• Strong communication (verbal and written) skills
• People and time management
• Report writing and presentation
• Protection of Confidential Information
• MS Office Tools and Calendar Management
• Good negotiation skills.
• Excellent relationship management skills
• Problem-solving ability
• Lateral thinking skills.

Expected Behavioral Competencies:

• Resourcefulness
• Dependability
• Passion
• Integrity
• Promptness
• Accountability
• Image/brand representation of the company.