Brand and Social Media Manager

About People Capacity Management

People Capacity Management is a human resources and management consulting firm in Lagos, Nigeria. We provide services, expertise, and resources to both private and public sector through our deep knowledge of issues specific to industries and sectors. We are committed to meeting the needs of our clients in a timely and cost-effective manner.

Job Summary

• You will play a crucial role in developing and maintaining a strong brand presence across various online platforms.
• You will be responsible for creating and executing social media strategies, managing content creation, and ensuring that the brand’s messaging aligns with its overall goals.

Responsibilities

• Handle market strategy, analytics and reporting
• Manage client relations
• Conduct social media marketing campaigns
• Create, curate, and manage all published content and Ads across all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn).
• Curate design briefs for creating marketing assets
• Provide design direction and ensure the consistent application of brand identity across all creative assets
• Monitor and analyze key performance metrics using appropriate reporting tools, provide data driven optimizations to improve campaign performance
• Conduct email marketing campaign to promote the services and encourage repeat purchase
• Drive website traffic through targeted search engine optimization (SEO), social media marketing, and digital advertising campaigns.

Responsibilities

• Departments for creating marketing assets
• Ensure consistent brand messaging across all communication channels.
• Develop and execute social media campaigns to increase brand awareness, engagement, and follower base.
• Monitor social media channels for community engagement, industry trends and competitor activity.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Develop and maintain a content calendar for social media platforms.
• Write engaging and compelling content for social media posts and other marketing materials.
• Monitor and analyze community feedback to make data-driven decisions.
• Use social media analytics tools to track and analyze the performance of campaigns.
• Provide regular reports on key metrics, insights, and recommendations for improvement.
• Collaborate with external agencies or partners for specific campaigns or initiatives.
• Go-to-market strategy Analytics and Reporting Client Relationship Management Social Media Marketing Editorials Team Coordination Ad Management.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 4 years proven experience
• Strong understanding of branding principles and social media trends.
• Excellent written and verbal communication skills.
• Proficiency in using social media management tools and analytics platforms.
• Creative thinker with the ability to develop engaging and shareable content.
• Knowledge of SEO and online marketing trends.
• Strong project management and organizational skills.