Social Media Manager (Remote) at Didii

Job Description

About the Company

Didii is a Nigerian fintech platform redefining how people interact with money. It enables users to send money, pay bills, buy data, and cash out crypto using voice, text, or photo commands — turning financial services into a simple, conversational experience.

Job Title: Social Media Manager

Location: Remote

Job Summary

Didii is seeking a creative and culturally fluent Social Media Manager to lead its online presence across key platforms. The role involves building a strong brand voice, driving engagement, and growing a community of users through relatable, high-impact content tailored to Nigerian audiences.

Key Responsibilities

• Manage and grow the brand’s presence across X (Twitter), Instagram, TikTok, LinkedIn, and emerging platforms
• Create daily content that is witty, relatable, and aligned with Nigerian internet culture
• Build and engage a strong community of users, advocates, and early adopters
• Monitor trends in real time and turn cultural moments into engaging content
• Plan and execute social media campaigns that drive awareness and engagement
• Analyze content performance and optimize strategies based on data and insights
• Collaborate with marketing, product, and design teams to align messaging and campaigns
• Respond to audience interactions and manage online brand reputation

Requirements

• Minimum of 3+ years experience managing social media for a brand (not personal accounts)
• Strong understanding of Nigerian digital culture, slang, memes, and online behavior
• Proven portfolio showing high-engagement content and campaign performance
• Experience with social media analytics and performance tracking
• Ability to create content that drives engagement, conversions, and brand awareness
• Strong copywriting and storytelling skills
• Ability to work in a fast-paced, trend-driven environment
• Creative thinking with strong attention to timing and cultural relevance

Career Benefits

• Opportunity to shape the voice of a fast-growing fintech brand
• Flexible remote working environment
• High creative freedom and ownership of brand storytelling
• Exposure to product, growth, and digital marketing strategy
• Career growth in a dynamic startup environment