Social Media Specialist

Social Media Specialist at Dipsy Fiberglass Manufacturing Limited

Dipsy Fiberglass Manufacturing Limited is one of the largest manufacturers of fiberglass in Nigeria with the future prospect of extending its territories beyond Nigeria. DIPSY Fiberglass Manufacturing Limited has the highest and largest selection of fiberglass planters which is distinguished by the hardness, high durability, air resistance and high temperature to maintain soil moisture. We are experts at providing you with the right fiberglass planters while you work on your commercial project, enhance your landscape, build a garden, redecorate your homes or set up a recreational area.

Job Description 

• We are looking for an experienced and enthusiastic social media specialist to join our creative team.
• You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties.
• Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

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Job Responsibilities

As a Social Media Specialist, your responsibilities include:

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Perform any other job-related duties as may be assigned by the supervisor.

Educational Qualifications

• The candidate should have a minimum of a Bachelor’s Degree in Marketing, English, Journalism or a related field with two (2) years of relevant experience.

Competencies Expected:

• Proven work experience as a Social Media Specialist or similar role.
• Social Media Strategists use social media for brand awareness and impressions.
• Good team player.
• Great interpersonal and communication skills.
• Ability to work efficiently without compromising quality or accuracy.
• Ability to multi-task, prioritize, and manage time effectively.
• Proven problem-solving skills.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent multitasking skills.
• Critical thinking and problem-solving skills.