Web3 Content Strategist

Web3 Content Strategist at ROQQU

ROQQU is a forward-thinking blockchain and cryptocurrency company based in Lagos, Nigeria. Focused on making crypto accessible, ROQQU empowers users through secure crypto exchange services, Web3 innovations, and educational initiatives. The company’s hybrid work model and fast-paced environment provide opportunities for growth, creativity, and leadership in the evolving digital finance space.

Job Title:

Web3 Content Strategist

Location:

Lagos, Nigeria

Work Model:

Hybrid

Job Description

We are seeking a dynamic and results-driven Web3 Content Strategist to join our team. In this role, you will spearhead content creation and strategy for a variety of Web3-related initiatives, including crypto exchange listings, airdrops, DeFi projects, and blockchain technology education.

Key Responsibilities:

Content Strategy & Planning

• Develop a content roadmap aligned with exchange listings, airdrops, and Web3 trends.
• Create an editorial calendar for blog posts, social media, and newsletters.
• Research and leverage SEO & keyword trends for Web3 topics.

Content Creation (Educational & Promotional)

• Write engaging blog posts, whitepapers, and guides on trading, DeFi, and blockchain technology.
• Create short-form social media content (tweets, threads, memes, infographics, and videos).
• Develop scripts and video content for platform tutorials, AMAs, and feature announcements.
• Produce Web3-related content for university partnerships and courses.

Community Engagement & Growth

• Manage Telegram, Twitter, Discord, and Reddit communities to boost engagement.
• Respond to user queries and provide real-time updates on listings, airdrops, and promotions.
• Organize AMAs, giveaways, and influencer collaborations.

Web3 Marketing & Growth Hacking

• Run and optimize airdrop campaigns (e.g., 30-day TON airdrop).
• Work with influencers and crypto KOLs (Key Opinion Leaders) for marketing.
• Implement on-chain marketing strategies (NFT campaigns, token incentives, etc.).
• Leverage Twitter Spaces, podcasts, and YouTube collaborations for visibility.

Analytics & Performance Tracking

• Monitor content performance metrics (engagement, conversions, retention).
• Track competitor strategies and adapt to new trends.
• Provide reports and insights for content optimization.

Minimum Requirements:

• 2 years of content creation and social media marketing experience.
• 2 years of Web3 experience.
• Deep understanding of blockchain, DeFi, NFTs, and crypto trading.
• Strong writing skills for blog posts, tweets, and newsletters.
• Experience managing Web3 communities.
• Ability to create engaging short-form video content.
• Knowledge of SEO, Twitter growth strategies, and community engagement tactics.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work in a dynamic and innovative environment.
• Flexible working hours and remote work options.

Application Deadline: Not Specified

See Also: Content Creator at Eunisell Limited