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Job Description
About Dangote Group
Dangote Group is one of Nigeria’s most diversified business conglomerates with a hard – earned reputation for excellent business practices and products’ quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
Job Context
- Dangote Group is seeking a highly skilled and experienced Group Head of Branding to join their dynamic team.
- The Group Head of Branding will be responsible for managing and enforcing the visual identity of the brand across multiple channels and corporate assets. S/he will also ensure that that the brand equity is sustained.
Responsibilities
S/he will:
- Develop the brand management strategy, plan, and approach to achieve strategic business objectives.
- Plan, budget and implement key brand management initiatives and campaigns in line with company objectives.
- Assess brand management campaigns impact and periodically revise marketing strategy and plans.
- To develop and implement a fully integrated brand management communications plan supporting the overall brand strategy including media, creative campaigns and PR.
- Lead brand planning processes by developing and executing annual brand target setting, innovation review and brand strategy review.
- To engage with different businesses and multiple functions as they develop new products where required and ensuring brand alignment.
- Regularly analyse historical new product launches and reports on vitality rates.
- Stay informed of latest developments in the fields of Brand, Corporate Communications, Marketing Research, Social Marketing and new media. Use this information to inform strategic actions.
Requirements
- Minimum of ten years of experience in Marketing and Brand Management in a related industry.
- Strong business acumen coupled with strategic thinking.
- In-depth knowledge and understanding of Brand Management policies, practices, and trends..
- Proven ability to comprehend and handle intricate environmental and legislative matters
- Knowledge of a wide range of communications and marketing techniques, including expertise in social media.
- Proficiency in CRM tools and strategies is indispensable.
- Exceptional written, verbal, presentation, and interpersonal abilities
- Membership of any of the following professional bodies will be an added advantage: NIPR, NIMN, CIMN , APCON, ISMM or CAM.
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Dangote Group
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