Brand Manager at Sonia Foods Industries

About Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

Job Summary

• If you’re creative, have a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. As a Brand Manager you should be able to drive positive brand perception & brand equity across Taste Enhancers of our products via 360 degrees consumer connection,
• Managing a specialist integrated marketing ecosystem comprising a network of internal talent and external agency partners (Media, Creative, Experiential, PR, Digital and media Monitoring Agencies).

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Degree in Marketing or a related field
• Candidates with experience in the fast-moving consumer goods (FMCG) industry will be given preference.
• Proven working experience as Brand Manager orAssociate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Candidates must reside in Lagos.