Commercial & Community Growth Manager

Job Description

About the Company

A commerce and distribution infrastructure company helping consumer brands scale across Africa through community commerce, digital distribution, customer ecosystems, and scalable retail expansion systems. The company is building modern customer acquisition, distributor growth, operational fulfilment, and territory expansion infrastructure designed for evolving African consumer markets.

Job Title: Commercial & Community Growth Manager

Location: Lagos, Nigeria

Employment Type: Full-Time

Work Structure: On-site & Field-Based

Role Overview

The successful candidate will oversee customer growth, distributor activation, territory expansion, commercial execution, and operational growth systems across assigned markets.

This role combines commercial leadership, territory expansion, customer ecosystem growth, operational coordination, and scalable distributor infrastructure management.

Key Responsibilities

Commercial Growth & Expansion

• Lead customer acquisition and territory growth initiatives
• Drive lead conversion, distributor productivity, and regional expansion
• Develop strategies that improve customer engagement and commercial performance
• Support scalable market penetration initiatives

Distributor Ecosystem Operations

• Oversee distributor recruitment, onboarding, activation, and retention systems
• Monitor distributor productivity and territory engagement
• Coordinate customer and distributor support initiatives
• Support territory growth campaigns and customer ecosystem expansion

Team Leadership & Execution

• Supervise customer-facing and operational teams
• Monitor weekly performance and accountability systems
• Coordinate commercial execution timelines and deliverables

Reporting & Performance Management

• Prepare weekly commercial performance reports
• Track customer acquisition, distributor activation, and retention metrics
• Identify operational gaps and growth opportunities

Success Metrics / KPIs

Commercial KPIs

• Regional sales growth
• Territory expansion performance
• Customer acquisition growth
• Revenue contribution per territory
• Lead conversion rate

Distributor Ecosystem KPIs

• Distributor activation rate
• Active distributor retention
• Distributor productivity growth
• Territory engagement performance

Operational KPIs

• Team KPI performance
• Weekly reporting consistency
• Operational execution quality

Requirements

• Minimum of 5+ years experience in:
  • Sales
  • Commercial growth
  • Territory management
  • Customer acquisition
  • Distributor management
  • Operations
  • Business expansion
• Experience within retail, FMCG, beauty, wellness, telecom, fintech, or consumer-focused industries preferred
• Strong leadership and execution capability
• Community-commerce or territory growth experience is an advantage

Skills & Competencies

• Commercial growth strategy
• Leadership & execution management
• Customer acquisition systems
• Distributor ecosystem management
• Territory expansion
• KPI management
• Relationship management
• Communication & negotiation
• Reporting & operational coordination
• Scalable problem-solving ability