Group Head (Branding)

About Dangote Group

Dangote Group is one of Nigeria’s most diversified business conglomerates with a hard – earned reputation for excellent business practices and products’ quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.

Job Context

• Dangote Group is seeking a highly skilled and experienced Group Head of Branding to join their dynamic team.
• The Group Head of Branding will be responsible for managing and enforcing the visual identity of the brand across multiple channels and corporate assets. S/he will also ensure that that the brand equity is sustained.

Responsibilities

S/he will:

• Develop the brand management strategy, plan, and approach to achieve strategic business objectives.
• Plan, budget and implement key brand management initiatives and campaigns in line with company objectives.
• Assess brand management campaigns impact and periodically revise marketing strategy and plans.
• To develop and implement a fully integrated brand management communications plan supporting the overall brand strategy including media, creative campaigns and PR.
• Lead brand planning processes by developing and executing annual brand target setting, innovation review and brand strategy review.
• To engage with different businesses and multiple functions as they develop new products where required and ensuring brand alignment.
• Regularly analyse historical new product launches and reports on vitality rates.
• Stay informed of latest developments in the fields of Brand, Corporate Communications, Marketing Research, Social Marketing and new media. Use this information to inform strategic actions.

Requirements

• Minimum of ten years of experience in Marketing and Brand Management in a related industry.
• Strong business acumen coupled with strategic thinking.
• In-depth knowledge and understanding of Brand Management policies, practices, and trends..
• Proven ability to comprehend and handle intricate environmental and legislative matters
• Knowledge of a wide range of communications and marketing techniques, including expertise in social media.
• Proficiency in CRM tools and strategies is indispensable.
• Exceptional written, verbal, presentation, and interpersonal abilities
• Membership of any of the following professional bodies will be an added advantage: NIPR, NIMN, CIMN , APCON, ISMM or CAM.