Marketing Lead

Marketing Lead at Qilo

Qilo is an innovative healthcare startup with a remote-first approach, dedicated to addressing obesity issues within underserved communities. We take a holistic approach, utilizing advanced technology and personalized care to foster sustainable health improvements. Our primary focus is on ensuring accessibility, making effective obesity treatment solutions available to those who need them the most.

About the Position:

Qilo is searching for a Marketing Lead to shape our creative marketing strategies and drive the growth of our brand. This role plays a crucial part in defining how we connect with our community and communicate our mission of offering affordable, accessible obesity care.

Qualities of the Ideal Candidate:

• You thrive in a role that involves a variety of tasks and projects.
• You are unafraid of experimentation and embrace the iterative process of learning from failures.
• Autonomy, remote work, and delivering results matter more to you than adhering to a strict online presence.
• You have a passion for making a positive impact on public health, especially in the fight against obesity.
• You are eager to learn from the experiences of others and share your own insights.

Who May Not Be a Good Fit:

• You prefer the structure of a traditional corporate environment.
• Ambiguity and constant changes make you uncomfortable, while startups involve frequent adjustments and pivots.
• You prefer clear directives from the beginning, but we encourage creativity and initiative.
• You value in-person interactions over remote collaboration.

Your Role:

• Lead our marketing initiatives, aligning them with our mission to combat obesity in underserved communities.
• Create and execute email marketing campaigns that educate and engage our audience, resulting in increased program enrollment.
• Develop targeted user segments to enhance the relevance and effectiveness of our outreach.
• Analyze customer journeys to optimize the conversion path from awareness to action.
• Conduct market research and user interviews to refine our brand messaging and ensure it resonates with our target demographic.
• Collaborate with cross-functional teams to create integrated campaigns that align with Qilo’s goals and values.
• Evaluate marketing channel performance, prioritize organic growth strategies, and explore new growth channels.
• Stay updated on public health marketing trends and competitor strategies to maintain Qilo’s leadership in the field.

Your Qualifications:

• At least 5 years of marketing experience, with a preference for backgrounds in health, wellness, or community outreach.
• Proven ability to manage complex projects involving various stakeholders.
• Exceptional communication skills, both written and verbal.
• Strong analytical capabilities for identifying challenges and devising strategic solutions.
• Agility and willingness to adapt quickly, prioritizing impact and learning.
• In-depth knowledge of success metrics for various marketing campaigns.
• Proficiency in email marketing, SEO, and familiarity with marketing automation tools.

How to Apply:

To apply, please send the following to hello@qilo.co:

• Your CV or a link to your LinkedIn profile.
• A portfolio or samples of your previous marketing work.
• A brief discussion of your favorite project or campaign related to public health or wellness and why it stands out to you.

If you share our vision and possess the skills we are seeking, expect to hear from us within 24 hours.

At Qilo, we believe that diversity is our strength. We encourage applications from individuals of all backgrounds, especially those from underrepresented groups. If you are passionate about this role, we want to hear from you, even if you don’t meet every single requirement.

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