Marketing Manager

About GeneSys Health information Systems Limited

GeneSys Health information Systems Limited (GHIS) is an e-Health company committed to mitigating the gaping issues in the healthcare sector through innovative tech. Established in 2018 as a pioneer Health Management Information System (HMIS), we provide customised solutions—EMR and Telemedicine (Gemeni) – to (public and private) hospitals toward digitising patient- and hospital management workflow processes, improving the quality of care and operations.

Job Description

• We are looking to complement our Executive Management team with a seasoned marketing and sales guru to lead our marketing and sales drive.
• Our ideal candidate must possess a strategic mindset,extensive experience in B2B and B2C healthtech marketing with a track record of driving growth in startup environment.

What The Role Entails

To be successful as a Marketing Manager, our ideal candidate should be able to develop comprehensive marketing and growth strategies aligned with the company’s mission and long-term goals, identifying target markets and market trends.

• Cultivates a strong brand identity and positioning strategies to differentiate the company from its competitors.
• Develops and executes PR and communication strategies to enhance the company’s reputation and thought leadership.
• Utilizes data analytics and market research to make informed decisions and optimize marketing strategies.
• Manages marketing budget, measures ROI for marketing initiatives.
• Builds, leads and mentors a high performing marketing and sales team, fostering professional growth.
• Oversees digital marketing efforts, including social media,content marketing, SEO/SEM, and online marketing to drive customer acquisition.
• Collaborates with the strategy and growth team to develop effective product launches and messaging to drive product adoption.
• Oversees and drives in collaboration with with the sales team, the achievement of sales targets and contribute to revenue growth.

Biggest Problem To Solve:

• Tenacity to achieve the company’s overall business goals through the development and execution of the marketing and go-to-market strategy with a can-do attitude.

Required Skills & Competencies

• Minimum 7 year(s) work experience in B2B & B2C healthcare marketing and sales.
• Ability to deliver measurable results in terms of revenue growth, customer acquisition, and market expansion.
• Proficiency in leveraging data insight for campaign optimization.
• Experience in product marketing, conducting market research, defining value proposition and supporting product launches.
• Strategic and analytical mindset to evaluate market trends, competitive landscape, and customer insights to inform business and marketing strategies.
• Excellent commuciation and interpersonal skills to develop compelling marketing messages, lead public relations effort, and represent the company to external stakeholders.
• In-depth understanding of the health tech industry, its challenges, regulations and emerging trends.
• Proven ability to identify and establish strategic partnerships and alliances that can accelerate market penetration and contribute to business growth.
• Excellent understanding of various digital marketing channels; social media,content marketing, SEO/SEM, email marketing, and online advertising.

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Benefits & Perks

• Complementary – monetary and non-monetary – allowances
• 13th month salary
• Pension
• HMO
• Flexi work plan
• Work with a brilliant and diverse team and clients.
• Enabling environment for personal and professional development.