Head of Marketing and Branding

Head of Marketing and Branding at Kredete Limited

Kredete Limited is a fintech platform that assists African immigrants abroad in building credit through instant international money transfers to over 22 countries, all at low fees. We also provide businesses with an API-driven infrastructure for secure, cost-effective cross-border payments to numerous African nations.

Job Description

Kredete Limited – We are on the lookout for a highly qualified Head of Marketing and Branding with more than 5 years of professional experience to join our team. The ideal candidate will be responsible for crafting and implementing brand strategies that enhance the company’s image, boost brand awareness, and drive growth. This role requires a creative and strategic thinker with extensive knowledge of brand management.

Key Responsibilities

• Develop and implement social media strategies across various platforms (TikTok, Instagram, YouTube, etc.) to promote viral growth and strengthen online presence.
• Create engaging content, including effective static and video ads for all social media channels.
• Cultivate and manage relationships with brand ambassadors, affiliates, creators, and micro-influencers to expand the Kredete community.
• Oversee the social media posting calendar and collaborate with founders/marketing teams on campaign-specific content.
• Stay updated on social trends, identify viral opportunities, and establish innovative partnerships.
• Create and execute product marketing strategies that align with business objectives, focusing on brand awareness, go-to-market strategies, and outbound campaigns.
• Supervise outsourced content creators and designers to ensure consistent messaging across all platforms.
• Monitor marketing metrics to demonstrate impact on revenue growth.
• Start as an individual contributor with the potential to build and lead a marketing team.
• Collaborate with sales, product, and external teams to ensure marketing efforts are aligned.
• Act as the community voice both internally and externally, enhancing Kredete’s forum and implementing user group strategies.
• Organize ambassador programs, in-person meetups, digital competitions, and community recognition initiatives.
• Manage community newsletters, blog updates, and work with partnerships and support teams to meet goals.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing and branding, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing effective marketing and branding strategies.
• Strong knowledge of digital marketing, content creation, community management, and media strategies.
• Excellent communication, relationship-building, and leadership skills.
• Ability to analyze data, understand consumer behavior, and adjust strategies accordingly.
• Willingness to travel internationally to support company growth.
• Energetic and outgoing personality.

See Also: Marketing Manager at Systemdigits LLC