Digital Marketer

Digital Marketer At Sirog Energy Limited

SIROG Group is a leading conglomerate focusing on energy, infrastructure, finance, tourism, and agriculture in Africa.

Summary

The Digital Marketer is responsible for developing and executing digital marketing strategies to drive brand awareness, engage audiences, and increase sales. This role requires expertise in managing social media platforms and leveraging digital channels to achieve business goals.

Key Responsibilities

Social Media Management

• Develop and execute strategies to grow brand presence across social media platforms.
• Create, schedule, and analyze content to boost engagement and follower growth.
• Monitor industry trends and competitors to refine content strategy.

Campaigns and Lead Generation

• Design and manage campaigns to drive traffic and generate leads for sales.
• Align marketing activities with sales objectives and leverage retargeting strategies.

Content Creation

• Produce creative content tailored to target audiences.
• Ensure consistent messaging across platforms through cross-team collaboration.

Performance Analysis

• Track campaign performance using analytics tools and optimize for better ROI.
• Implement SEO strategies to improve organic search visibility and rankings.
• Manage paid ads to maximize reach and conversions.

Community Engagement

• Maintain brand consistency across digital channels.
• Engage with online communities and address customer inquiries promptly.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Strong understanding of sales funnels and lead generation strategies.
• Proficiency in tools like Google Analytics, Facebook Ads Manager, Youtube Ads, and CRM platforms.
• Excellent communication and creative skills.

Skills Required

• Social Media Strategy and Content Creation
• Sales-Driven Campaigns
• Data Analysis and Reporting
• SEO/SEM Expertise
• Collaboration and Teamwork

Application Closing Date

Not Specified.

See Also: Digital Marketer at ABC Inc.